Keep It Hard Stay Hard Cream by XR Brands is a topical cream designed for male enhancement. This product contains 5% lidocaine, which helps to desensitize the shaft, allowing for extended performance during intimate moments. The fast-acting formula starts to work within minutes, ensuring readiness when needed. With its unflavored design, users can focus on their experience without any distractions. Proudly made in the USA, this cream emphasizes quality and effectiveness. To use, simply apply the cream to the shaft and massage it into the skin. As it absorbs, a numbing sensation will begin. For best results, consider using additional lubrication to maintain comfort. The cream is packaged in a 1.5oz container, making it convenient for storage and use. Country of origin is the USA.